The competitive nature of the online world to date means that functioning websites can not allow for any mistakes. Your website should not only reflect you and/or your brand, it also needs to be the central location for your business. All marketing efforts lead back to your website. Which is why its so important to set up your website correctly and not allow for any mistakes. These mistakes can result in a high percentage of your traffic “bouncing away “quicker than they arrive.
Here’s a quick checklist what might be wrong:
Your site is non-responsive: Non-responsive websites aren’t easy to navigate. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Responsive design means your site will adapt to any screen and device. With the 38 million smart phone users in the UK alone according to Google, and a number that continues to increase over time, if your website is not ready for mobile, you are going to have a hard time keeping visitors on your pages.
Check our previous article on “Mobile Responsive Design”.
Outdated website design: Many years ago, web designs were incredible complex. Today all that has changed. Web designs are embracing a minimalist and simplistic approach. 85% of your visitors judge your website within the first 10 seconds of landing on it. To earn links and credibility, people need to be able to find everything with no effort. Consumers that land on your site should be able to get to any page of your site within two seconds. ‘Unclear navigation structure’ could be one of the reasons your site is not getting enough traffic.
NO “About Us” or “Contact” Page: Many of your engaging users will navigate towards the ‘about us’ page to learn a bit more about your brand, in order to find out if your brand is credible and valid. “About Us” page is an effective tool for selling yourself and helping prospective customers commit to your brand.
Also, your “Contact Page” details should be available and easy to access. Make sure you have a page dedicated to contacting you and make it easy to find by putting it in the Navigation Menu or in the footer of every page. Sometimes, its unbelievable how difficult is to get in contact with the owners of a website. If you are making it difficult for people to find out a little bit more about your business or difficult to get in touch, you are already loosing 95% of your potential leads.
Poor Content: If your content isn't compelling, why would users stay on your website? First impressions are huge. Relevance is huge too. Make content easy to scan. Short sentences, short paragraphs, clear headlines, use clear font type size and colour that it is easy to read. Use lists, graphics, tables and charts. These all play a role in making content quick to read and easy to understand. Producing high quality content helps in several ways, this will supply your visitors with relevant information on your business or industry and you will make your site more personal.
Slow Loading Pages: Page speed is a significant factor in a user’s decision to stay or leave a website page. We have mentioned earlier, consumers that land on your site should be able to get to any page of your site within two seconds, if it takes any longer, users will quickly move away from it.
Now, Ways to Increase Traffic to your Website
Well, apart from making sure you solve all the little mistakes we mentioned earlier, and you implement them on your site, there are several ways to boost site traffic:
Advertise: This is so obvious. Advertising is an excellent way of attracting visitors, building your brand and getting your site in front of people.
Get Social: One of the best ways to increase traffic to your website is to use Social Media Channels to promote your content. In September I wrote an article “The Power of Social Media”. I encourage you to have a look. Social media can help elevate your audience and customer base in a dramatic way.
Create Compelling Headlines: This is what grabs people’s attention. Your headline needs to be catchy and enticing, but also clearly explaining what sort of information you will be sharing. Think carefully about your headline before you hit “publish.”
Incorporate Videos: The saying goes, ‘a picture paints a thousand words’, but while more words can lead to richer stories, videos also tell a story while not requiring the user to scroll down or read. Video encourage greater level of engagement, more involvement from the visitor, and hopefully, better metrics. Maybe this is the reason why videos are taking over the internet.
Proper SEO Optimization: Optimizing your content for search engines is still a valuable and worthwhile practice, and it could help boost your organic traffic.
Focus on Long-Tail keywords: The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
Start a Forum on your website: An active forum can quickly begin ranking for long-tail keywords. They’re also great for decreasing your site’s bounce rate, increasing time-on-site, as well as building a community.
Respond to blog comments: Respond thoughtfully to all comments on your blog. This is great for building relationships, as well as for driving commenters back to your site.
Include links to other relevant posts on your blog: When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.
Link Internally: When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user, helping increase traffic to your website.
Interview influencers in your niche: You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Examine your Analytics Data: Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keeping a close eye on your Analytics Data; from what post or pages of your site are the most popular, to visitor’s data to see where and when your site traffic is coming from. All this information can be extremely useful to inform your promotional and content strategies.
Last but not least, follow your competitors and always stay active about your strategies. It is never too late to completely switch the directions. If something does not work, don’t give up, change it.
As long as you are not afraid to test new strategies and solutions, you can be sure that they will bring you plenty of new visitors and in the end, will be extremely profitable for your business.