A responsive website automatically changes to fit the device you are reading it on. There have been four general screen sizes that responsive design has been aimed at: the widescreen desktop monitor, the smaller desktop or laptop, the tablet and the mobile phone.

You should make sure your website is built using mobile responsive design, because you want visitors to your website to have the best experience possible while viewing your site.

According to Google; if your website is not mobile friendly, it will not be easy to view by the 38 million smart phone users in the UK alone, which could be losing you potential customers.

40% of people abandon a website that takes more than 3 seconds to load. 67% of people are more likely to buy a product or service from a website that is mobile friendly.

Contrary to popular belief, making designs responsive does not necessarily mean fitting the entire application on the user’s screen. It means;

  1. Optimising the layout of the content. Making adjustments to the design to improve user’s experience while using the application.
  2. Adapt the content that is shown. Intelligently pruning the amount of information displayed.

Responsive design is needed for two simple reasons:

  1. Usability: with the spike in the number of smartphone users, it gets more and more necessary for websites to provide content in such a way that it is easier for them to use.
  2. Speed Matters: Google announced “mobile page load time” as a factor for SEO. So, with a design specific for different kind of mobile devices, you can get a better page load times and hence better rankings.

Mobile Responsive Design is the future of the web. It is all about automatically delivering your audience the content they want; within the context they are viewing it. It is revolutionary for any business, because responsive design eliminates the need for multiple versions of your site, expensive app development and maintenance. Think... one website, multiple versions.

At Folio Web Design we believe that creating a Mobile Responsive Website requires not only a change in code and design, but in overall, web strategy and philosophy. It’s the idea that you are not building a web page anymore, but rather a network of content that can be arranged and displayed to show it off in the best way possible, no matter where it is being viewed.

The reality is, the mobile revolution is here and it is not going anywhere. If we as designers don’t adapt and change our thinking, we will be easily replaced by those that do!